SCHRÖROOM is a niche Multi-Brand Showroom, Sales Agency and Brand+Design Consultancy specialising in avant-garde and conceptual fashion brands with a special interest in colour, print, pattern, surface decoration, textile manipulation, tailoring and embellishment. Since its founding it has been a trailblazer in representing only genuinely sustainable and ethical brands, with a roster of talent championing small-scale local production, innovative cyclical textiles, craftspeople and NGO's.
The agency was founded by London-based Wholesales Manager and Consultant LARA SCHRÖDER who launched the business to guide emerging labels toward commercial success. These 15+ years of experience have helped establish the concept base of her agency as well as inform the highly selective curation of non-mainstream brands represented.
SCHRÖROOM champions new, emerging and established contemporary talent who can prove their manufacturing techniques do not exploit people or the fragile ecosystem. With a spectacular showroom located in the heart of the Marais, SCHRÖROOM presents seasonally during Paris Fashion Week to host sales appointments and showcase the latest collections to the International market. During the Covid-19 Pandemic the brands will be presented to selected buyers via our state-of-the-art Online Showroom. SCHROROOM
As well as Sales and Design services, SCHRÖROOM also offers Consultancy on brand licensing, collaborations and capsule projects. MULTI-BRAND SHOWROOM. FASHION SHOWROOM