Sadie Williams creates textile driven fashion, juxtaposing modernity with craft. Her combination of sporty tomboy mixed with grown-up femininity has been a signature since graduating with distinction from Central Saint Martins MA fashion course. She went on to become a Selfridges ‘Bright Young Thing', was included in the Design Museum's 'Designs of the Year Exhibition 2014', listed as one of Forbes Magazine's “30 under 30" for the arts 2016, awarded a ‘Swarovski Collective' 2017 sponsorship and nominated for the Woolmark Prize 2017.


She designed a hugely successful capsule collection for & other stories and went on to receive BFC/Newgen support to start her label in 2015.


She continues to present graphic & tactile work at London Fashion Week, capitalising on her strengths in print & textile innovation, whilst working with some of the most prestigious names in fashion, including photographers Venetia Scott & Lily Bertrand Webb, stylists Poppy Kain and Beth Fenton, Hairstylist Syd Hayes, Makeup artists Lucy Bridge & Rebecca Wordingham.

Her work is sold internationally and has been featured in world renowned publications including Vogue, Elle, iD, Love, Dazed, Wonderland & Hunger.


She has worked on special projects for Vogue, Carhartt, Google, Squarespace, Barbie and Manchester Art Gallery. Besides showcasing new collections, 2018 has seen an artistic collaboration with the Royal Academy & Christies, lecturing at Leeds International Festival & creating 'Processions' Womens March banner.