TIGRA TIGRA was established in 2015 by L.A-based Bailey Hunter.
TIGRA TIGRA focuses on contemporary soft tailoring and laidback styles using rich, handicraft textiles made ethically by the brands’ partners in India and beyond. All of the textiles used are made using master artisanal processes such as hand tie-dye, hand-embroidery, weaving and print. The brand partners with an NGO in Northern India which employs approximately 500 women in the local communities of Gujarat. The women artisans work from their homes in order to take care of their families whilst maintaining dignity, financial security and self-reliance. The brand recently expanded to include a small collection of bead-woven pieces from South Africa and hand-knit from Bolivian artisan partners.
The collections revolve around unexpected materials done in straight-forward silhouettes that transition from day to night, with soft-tailoring and feminine touches. The TIGRA woman is conscious, well-traveled and elevated, she considers handmade, intricate processes as the ultimate luxury. TIGRA has been featured in Vogue.com, Vogue Italia, Lula, Bust Mag and worn by Solange Knowles, Erykah Badu and Kendall Jenner, among others.